Editing AI-generated content

The beauty booking service Treatwell wanted to scale and improve its blog content, The Treatment Files. The objective was to create engaging, on-brand content about hair and beauty treatments optimised for SEO and AI Search.

The SEO Manager produced first drafts using an internal AI engine. I fact-checked the articles to ensure accuracy, and I edited the copy to inject the Treatwell TOV while ensuring readability and search requirements.

I also completed the image research and image cropping for each article, sourcing images from stock photography and following brand visual guidelines.

Throughout the project, I provided feedback about common GenAI issues to help the SEO Manager improve the AI prompt.

Outcome: Treatwell’s BIAB article now ranks on the first page of Google and is cited in the first section of Google’s AI Overview for ‘What is BIAB?’.